How Digital Marketing Companies in India Are Helping Businesses Stay Relevant Online
The advent of the internet has exposed novel vistas for conducting business. As per a survey, India could have around 500 million internet surfers by 2017. content marketing vs digital marketing creates a remarkable opportunity for businesses to sell their products to a growing population of internet users.
The internet has taken along with it newer means of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral, do not work on the web.
Inbound or internet marketing, is making money online or in the digital sphere. It takes into consideration things such as page rankings in search engine searches, advertising on se’s, banner ads on other websites, marketing on social media marketing, etc. These marketing campaigns are highly focused and target exactly the audience a particular business wants to serve ads to.
The necessity to market services and products on the internet has given rise to a new industry – the internet marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They often employ a specialist team of domain experts browsing engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and social media optimization (SMO).
A recently available survey noted that 34% of the firms surveyed had a built-in digital marketing strategy and 16% companies said they use internet marketing on / off. A staggering 50% of the respondents said that they do not have a defined strategy for online marketing. These numbers suggest that you may still find businesses which have not been subjected to the awesome capabilities and powers of internet-based marketing.
It is imperative for Indian businesses, in particular, in this age to realize the importance of experiencing an integrated internet marketing strategy if they wish to survive in an extremely frenzied and competitive market. Without the help of Digital Marketing Services, they fall short of creating a technique and face the dangers of seeing themselves become directionless. They’ll never know their online market share, their market share will undoubtedly be gained by existing and start-up competitors and they’ll never have a powerful online proposition.
AN ELECTRONIC Marketing Company in India might help businesses harness the energy of a robust web-based online marketing strategy. The use of novel platforms like the social media can be a game changer as more and more people are using them to activate with brands. It is an excellent spot to gain followers, engage with them and serve them relevant and helpful content. Once they become loyal brand followers, targeted ads are served to them to convert them into customers.
Online marketing may be the present and the future. Businesses staying away do so at their very own risk. It’s worthwhile to climb on to the digital bandwagon while the time is right.